Toyota
Ghana
Limited,
in
a
strategic
move
to
continue
providing
top-tier
vehicles,
has
launched
three
new
models
as
the
latest
additions
to
Toyota
vehicles
on
the
market.
These
are
the
Toyota
Vitz,
Toyota
Urban
Cruiser,
and
Toyota
Land
Cruiser
250
Prado.
Unveiling
the
vehicles
at
its
Accra
Branch,
Managing
Director
and
Chief
Executive
Officer
of
Toyota
Ghana
Limited,
Kohji
Yanaka
in
a
sideline
interview
with
the
media
highlighted
the
timeliness
of
the
introduction
of
the
new
models
of
cars
to
serve
the
needs
of
customers.
He
indicated
that
the
new
models
introduced
on
the
market
will
help
attract
more
customers
and
further
expand
its
market
share
in
the
automotive
industry.
“We
just
launched
the
all-new
generation
of
Prado
which
is
one
of
our
flagship
models.
The
Vitz
is
one
of
our
newest
A-segment
entry
car
models
and
historically
Toyota
has
not
been
very
strong
in
this
Ghanaian
market.
So
with
this
model
and
the
SUV
segment
together
with
our
Urban
Cruiser,
we
intend
to
maintain
our
share,
expand
our
share
and
also
cut
through
historically
not-too-strong
passenger
segment
as
well.
“Toyota
has
been
the
number
one
brand
for
8
years
consecutive
with
around
30%
market
share.
30%
of
the
market
compared
in
the
world
is
a
very
high
market
share
and
together
with
Nissan,
we
dominate
more
than
half
of
the
market.
Together
with
these
three
new
models,
we
expect
to
expand
to
even
more.
38-40%,
that
is
fair
enough.
If
things
change
I
think
this
year
it
might
be
possible,”
Kohji
Yanaka
said.
Head
of
Sales
Operations
at
Toyota
Ghana
Limited,
Andrew
Lamptey,
on
his
part
stressed
that
customers
who
purchase
the
new
models
of
vehicles
unveiled
will
have
value
for
money.
He
also
added
that
special
arrangements
will
be
made
for
anyone
who
wants
to
purchase
the
Toyota
new
models
on
an
instalment
payment
basis.
“Affordability
is
relative.
Unfortunately
this
year
we
have
seen
some
sharp
depreciation
of
the
Cedi.
This
is
a
fact.
So
it
kind
of
affects
the
price
regularly.
But
for
the
work
this
vehicle
does
for
you,
it
is
indeed
money
worth
spending.
It
may
come
at
a
price
but
we
believe
that
the
price
and
the
value
that
these
cars
give
you,
it
is
worth
it.
“At
this
event,
we
brought
in
our
financial
partners
who
are
more
than
ready
to
support
such
payment
plans.
So
you
can
have
between
one
year
or
six
months…up
to
even
5
years
repayment
plan.
So
you
can
just
come,
we
will
sit
down,
invite
our
financial
partners
and
we
can
work
out
something
for
you,”
he
stated.
The
All-New
Toyota
Vitz
is
designed
to
offer
affordability
and
low
running
costs
while
combining
stylish
design
with
practical
features
for
modern
consumers.
Ideal
for
new
entrants,
young
professionals,
and
urban
commercial
drivers,
this
A-segment
passenger
vehicle
prioritizes
comfort,
safety,
and
fuel
efficiency.
Despite
its
compact
design,
the
Vitz
boasts
a
surprisingly
spacious
295L
cargo
space.
It
also
includes
smart
connectivity
options
such
as
Bluetooth,
Apple
CarPlay,
Android
Auto,
USB,
and
Voice
Controls.
The
Toyota
Urban
Cruiser
is
crafted
for
those
who
crave
exploration
without
sacrificing
functionality.
This
C-segment
crossover
SUV
features
a
robust
design
and
advanced
technology,
including
a
3-spoke
urethane
steering
wheel,
a
4.2-inch
TFT
Multi-Informational
Display,
and
a
touchscreen
display
audio
system
with
USB,
Apple
CarPlay,
and
Android
Auto
connectivity.
Its
comprehensive
safety
features
encompass
airbags,
parking
radar,
a
smart
entry
system,
an
engine
immobilizer,
a
rearview
camera,
LED
headlights,
and
high-mounted
brake
lights.
The
Urban
Cruiser
offers
superior
handling
and
front-wheel
drive
(FWD)
capability,
making
it
adept
at
navigating
various
terrains.
The
new
Toyota
Land
Cruiser
250
Prado
epitomizes
luxury,
power,
and
performance
in
a
large
SUV.
This
model
is
equipped
with
advanced
features
such
as
electronic
power
steering,
dual-zone
automatic
front
and
rear
air
conditioning,
regulated
driver
and
passenger
seat
heaters,
a
UV-cut
sun
and
moon
roof,
leather
seat
covers,
and
an
illuminated
entry
system.
It
provides
seamless
USB
and
HDMI
connectivity,
a
12.3-inch
touchscreen
navigation
system,
and
audio,
telephone,
and
voice
recognition
steering
switches.
Safety
is
paramount,
with
a
longer
wheelbase
for
enhanced
stability,
jam-protected
power
windows,
an
immobilizer,
and
power
door
locks.
The
Prado’s
110L
diesel
tank
ensures
longer,
uninterrupted
journeys.
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