Ghanaian songs now lack unique identity – Gyankroma Akufo-Addo

Executive
Secretary
for
the
Creative
Arts
Agency,
Gyankroma
Akufo-Addo,
has
emphasized
how
crucial
it
is
for
the
country
to
create
a
distinctive
musical
identity
in
order
to
increase
its
international
recognition.

During
a
stakeholder
interaction
with
leaders
in
the
music
industry,
she
emphasized
the
significance
of
creating
a
unique
musical
identity
that
has
a
global
appeal.

While
acknowledging
Ghana’s
historical
contribution
to
Highlife
music,
the
daughter
of
President
Akufo-Addo,
underscored
the
need
for
creation
of
a
specific,
globally
appealing
music
genre.

“As
it
stands,
when
we
mention
Ghana
music,
the
immediate
question
is
often
‘what
is
Ghana
music?’
We
are
currently
supporting
a
diverse
range
of
music
styles,
but
it’s
crucial
for
our
producers
and
musicians
to
develop
a
specific
sound
that
originates
from
Ghana.
Whether
it’s
Highlife
or
Hiplife,
the
key
is
to
establish
a
music
identity
that
is
universally
acknowledged,” she
stated.

Gyankroma
stressed
that
the
current
situation
makes
it
challenging
to
identify
a
distinct
Ghanaian
sound
in
the
global
music
scene,
which
should
be
different.

“Our
music
industry
needs
to
reach
a
point
where
audiences
worldwide
can
readily
identify
Ghana’s
musical
signature,“ she
emphasised.

Netizens
‘roast’
NAPO
for
downplaying
Nkrumah’s
achievements

She
clarified
that
the
initiative’s
goal
is
not
to
limit
Ghanaian
musicians
to
specific
genres
but
to
create
a
unified
and
recognisable
music
identity.

“The
aim
is
to
foster
a
unique
sound
that
can
stand
out
on
the
global
stage
while
allowing
the
diversity
and
creativity
of
Ghanaian
musicians
to
flourish,” she
added.

In
December
last
year,
Ghana
launched
the
PlayGhana
project
in
December,
a
significant
initiative
aimed
at
boosting
the
exposure
of
Ghanaian
music
on
local
radio
stations.