Ghanaian
actor
Clement
Bonney,
popularly
known
as
Mr.
Beautiful,
has
shed
light
on
why
the
local
movie
industry,
Kumawood,
is
facing
challenges
sustaining
its
success.
In
a
recent
interview
with
Joy
Prime’s
Roselyn
Felli
on
the
Changes
show
the
actor
highlighted
key
factors
contributing
to
the
industry’s
decline.
Mr.
Beautiful
pointed
out
that
the
frequent
use
of
insults
in
Kumawood
scripts
has
played
a
significant
role
in
its
downfall.
He
revealed
that
he
had
raised
concerns
about
this
issue
early
on
and
advised
producers
and
other
industry
stakeholders
to
be
mindful
of
the
impact
such
language
could
have.
Unfortunately,
his
advice
was
disregarded.
“I
had
some
issues
with
the
Kumawood
industry
because
I
used
to
speak
Fante
and
blend
it
with
English.
I
told
them
that
certain
insults,
which
may
be
acceptable
in
Kumasi,
are
considered
offensive
in
the
Greater
Accra
and
Coastal
regions.
I
warned
them
that
the
way
we
package
and
promote
insults
to
the
world
would
hurt
the
industry.
But
they
ignored
me,”
he
explained.
According
to
Mr.
Beautiful,
many
Ghanaians
living
abroad
discouraged
their
children
from
watching
Kumawood
movies
because
they
didn’t
want
them
to
imitate
the
rude
language
portrayed
in
the
films.
This
led
to
a
decline
in
viewership
among
Ghanaians
abroad,
who
also
influenced
foreigners
not
to
engage
with
Kumawood
content.
He
further
shared
that
his
refusal
to
speak
only
in
Twi
for
certain
movie
roles
led
to
him
losing
opportunities.
Producers
insisted
that
he
stick
to
Twi,
but
he
believed
in
incorporating
other
languages
like
Fante
and
English
to
appeal
to
a
broader
audience.
In
addition
to
the
language
issue,
Mr.
Beautiful
highlighted
another
challenge:
the
industry’s
slow
adaptation
to
technological
advancements.
As
the
world
embraced
digital
marketing
and
modern
film
techniques,
Kumawood
remained
stuck
in
outdated
practices.
“When
other
countries
were
transitioning
to
digital
marketing,
we
were
still
producing
movies
in
parts
1
and
2.
By
the
time
we
realized
it,
we
had
become
obsolete.
That
has
affected
us
greatly,”
he
told
Roselyn
Felli.