Despite
consecutive
increases
in
visitor
numbers
for
the
Ghana
Tourism
Authority’s
(GTA)
annual
flagship
event,
‘December
in
GH’,
hotel
occupancy
for
tourists
and
visitors
has
declined
in
recent
years.
The
2023
Ghana
Tourism
Report
notes
that
international
tourist
arrivals
for
the
year
reached
1.1
million,
a
25
percent
increase
from
the
previous
year.
It
further
reveals
that
the
average
expenditure
on
accommodation
was
the
highest
spending
category
at
34.61%,
slightly
exceeding
last
year’s
33.34%.
However,
there
was
a
slight
decline
of
about
3-5%
in
participants
staying
in
hotels,
while
those
opting
for
Airbnb
accommodations
saw
a
significant
increase
from
11.5%
in
2021
to
27%
in
2023.
In
2019,
Ghana
commemorated
the
Year
of
Return
programme,
marking
400
years
since
the
abolition
of
the
Slave
Trade.
A
pivotal
event
in
this
celebration
was
December
in
GH
(DiGH),
an
initiative
by
the
Ghana
Tourism
Authority
(GTA)
that
has
evolved
into
a
significant
cultural
and
tourism
highlight
on
the
nation’s
calendar.
Drawing
global
visitors
keen
on
experiencing
Ghana’s
rich
heritage,
arts,
and
entertainment
scene,
DiGH
has
been
a
focal
point
in
showcasing
the
country’s
vibrant
cultural
tapestry.