Emmanuella Yamoah writes: From words to impact: Harnessing the art of storytelling in PR
Advertisement Long before the advent of the written word, stories were the bedrock of cultures, shaping identities, beliefs, and communities. In Africa, storytelling holds a particularly special place, not just as a means of entertainment but as a powerful tool for education, preservation of history, and social cohesion. We all remember the Anansi tales highlighting … Read more