Prof Kobby Mensah

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Election 2024: Political parties urged to utilize memes as a form of communication to entice young voters

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Advertisement In an era where social media dominate our lives, political parties have been advised to leverage internet memes, as it is fast becoming a form of communication tool among social media users. Political Marketing Strategist at the University of Ghana, Professor Kobby Mensah believes that memes can be used to influence voters. He described … Read more

NAPO is an exceptional individual with a negative public image – Kobby Mensah

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Professor Kobby Mensah, a political marketing strategist, has shared his thoughts on the New Patriotic Party’s (NPP) selection of Energy Minister Dr Matthew Opoku Prempeh, also known as NAPO, as the running mate for their flagbearer Dr Mahamudu Bawumia. He suggested that if the NPP had the freedom to choose, they might not have selected … Read more